At IIITDM Kancheepuram, the academic programmes were crafted after a series of brainstorming sessions with industry experts and renowned academicians from various regions and expertise in various fields to bridge the gap between the academia and industry. In these modern times, many young engineers graduating from educational institutions possess fundamental knowledge but find it difficult to apply their knowledge to solve real-world problems. The innovative design centric academic programme introduced at IIITDM Kancheepuram has courses in design and management that will help them to be more innovative and industry ready and fulfil the role of a design and manufacturing engineer. Design, Manufacturing, and Product Development are integral part of each programme in the institute, and basically satisfy the following criteria:

• Societal impact

  Engineering's primary value to society is the ability to deliver products and solutions that improve quality of life. Other benefits shall include enhanced comfort, safety, convenience, cost-effectiveness, usability, functionality, and marketability. The curriculum is enriched with interdisciplinary courses blended with management, environment professional ethics science, etc. In addition, students have to design and develop a product or prototype as a part of their course works as most of the courses are integrated with practice sessions.

• Intellectual challenges

  For any product to be competitive technically and economically, it must incorporate the appropriate latest technologies and to be refined using leading-edge modelling, simulation, and experimental methods. The curriculum imparts strong fundamental knowledge in basic sciences and engineering to the students so that the students can tackle complex design problems.